Fossil Watches Australia is a brand with a creative group of young designers. The design philosophy centres around the 1950s American lifestyle, combined with modern creativity, a sense of humour, and innovative production methods, making Fossil one of the most loved watch brands in the world. All Fossil watches are delivered with a seasonal signature.
One of the brands that are showing the most in the world of watches is the Fossil, which, although they are not exclusively dedicated to the creation and production of watches, there is no doubt that they know how to do things well.
Fossil Watches Overview
The brand origin dated back to 1984 and founded by Tom Kartsotis. The initial idea is to have a vitreous but classy product for modern men and women. At the start, the watches remained at an attractive price to evolve towards the high end from 2013.
Since then, watches are made in Switzerland with the know-how that we know. Today, according to the ranges, the watches are also manufactured in the United States and China.
Fossil is not the only brand related to watches; it also manufactures and offers clothing and fashion accessories. The range has expanded over time to now include glasses, handbags, and shoes.
Fossil is a brand that lives with the times, and it now offers a range of connected watches compatible with smartphones. We will come back further on these watches, which offer exciting possibilities while keeping the luxurious aspect, which makes the reputation of the brand.
It all started in 1984 when brothers Tom and Kosta Kartsotis invested approximately US $ 200,000 to found the company Overseas Products International, aiming at the possibility of selling watches with a fashion look.
The first batch of 1,500 watches, made in Hong Kong, was sold to department stores in the city of Dallas, Texas. Shortly after, the brothers hired their friend Lynne Stafford to take care of the design of the watches, thus creating a retro look with a creative touch of nostalgia that would be the main reason for the company's existence and success.
Watches with a look from the 30s, 40s, and 50s, sold in department stores and specialised retailers, quickly attracted teenagers and an audience in their 20s and 30s. From this moment on, the company started to give its cards in the watchmaking world, thanks to the innovative and timeless design of its watch lines, which transformed into a fashion accessory, decorating wrists.
In the rest of the 1980s, the company, which changed its name to FOSSIL (a name chosen due to the retro look of its watches),proliferated, investing in the diversification of models, new technologies, design, and advertising in fashion and lifestyle magazines who were opinion leaders.
In 1989, with sales of US $ 20 million, the company started selling its watches in elaborate Tins and wooden packaging, giving an even more nostalgic look to its products. In 1990, the company introduced to the market a line of leather goods such as wallets, belts, and small bags under the FOSSIL brand, thus initiating a diversification in its product line.
Even at the beginning of this decade, after a public offering on the Stock Exchange, in June 1993, the company started a robust international expansion with its production reaching 4 million watches annually. At this time, an agreement signed with Seiko, allowed the Japanese company to distribute FOSSIL watches in Japan, which generate a considerable increase in its sales.
Fossil Women Watches
Looking for an elegant watch to complete your outfit? Is Fossil the brand you are looking for? Try a sleek Fossil watch with a leather strap or steel link bracelet. Looking for a watch that is suitable for a day at work and a drink later with friends? Take a look at a silver or modern gold (rose) watch. Have you found the perfect watch that will match your favourite dress?
Fossil watches for men
A Fossil watch for men is the perfect accessory for the fashion-conscious man. Express yourself with elegant Fossil watches. Looking for a watch to wear with your best suit? Choose classic and stylish men's watch. Is he more of a man in jeans and a t-shirt?
Fossil offers a wide selection of modern multifunctional watches and chronographs. At our online store, we provide more than 70 different Fossil watches for men, so you can find the men's watch you are looking.
Buy Fossil Watches in Australia
Fossil Watches for Sale Online are among the most sold watch collections in Australia, and we understand why. With its distinctive modern vintage watches, Fossil offers everything that men and women can desire.
Our range of Fossil watches consists of classic and elegant watches but also sports watches, digital and modern chronographs, for both men and women. All watches are practical, beautiful, and a little bold and affordable. What you need more, buy Cheap Fossil Watches Prices at our online store.