Ernie Ball Australia appeared in 1978 and was named for its founder. Ernie Ball fell in love with the guitar since childhood, and his first teacher was his father, who, in his free time from selling cars, taught the ukulele.
Young Ernie took place as a musician and had local fame, toured the United States, and also taught. Perhaps that is why the number of world-class professional guitarists who use Ernie Ball products is so high that, written in small print, their entire list does not fit on the back of the string packaging.
Price and Availability
Ernie Ball brand has become synonymous with consistent quality and usability over the decades. All Ernie Ball products, from strings to guitars, are created by musicians and for musicians, and the company still follows the same principles laid down by Ernie Ball in the walls of his guitar shop in the 60s. Ernie Bell's price in Australia ranges from 10 to 100 AUD, depending upon the type of product you are buying.
In 1958, Ernie Bell opened his musical instrument shop, which specialized exclusively in goods for guitarists. Ernie Ball tried to make a store that could satisfy all the needs of musicians. In his passion, he managed to diversify the assortment of guitars and guitar accessories so much that soon buyers from all over the world began to drop into him.
In addition to working in the store, Ernie did not leave teaching. It was the care for their students that eventually became the guiding star that turned the owner of a small shop into the owner of a large company with a worldwide reputation. In those days, most electric guitarists used Fender # 100 strings.
These were standard strings of their time. They differed from the electric guitar strings we are used to today by the much more exceptional thickness and the presence of a winding on the third string (.029). This ill-fated winding was the reason for more than one callous for beginners as well as for advanced guitarists.
It was not very convenient to press such a string to the frets. As a result, Ernie Ball began to offer his version of strings for electric guitar in the store, which we all take as the standard. It was now a classic 10-46 set with a third-string without a winding.
Ernie tried to negotiate with guitar manufacturers Fender and Gibson to consider making such strings for delivery to his shop but was flatly refused. A determined man, he ordered a kit from the guitar manufacturers that became known as the Ernie Ball 10-46 Regular.
Besides, Ernie ordered single strings of different sizes separately from the manufacturer and allocated a corner in the store where everyone could choose a set of strings for themselves. Not surprisingly, the number of orders grew like mushrooms after rain. There were a considerable number of mail orders.
The store had to organize its string production in 1967 to meet the growing demand. In addition to Ernie himself, two more people worked in the store, and they did everything themselves, including the design of the packaging for the strings and packing the lines into packages. Thus, gradually, a small shop in California began to turn into a serious player in the market for the production of guitar strings.
Ernie Ball strings are distinguished by simplicity and reliability. Ros range of strings began appearing string model for bass guitars, acoustic guitars and nylon strings for classical guitar, and others. Later the firm Ernie Ball mastered the production of not only strings, but also other guitar accessories, and has been able to buy back in 1984, so a severe brand like Music Man, a guitar company.
The assortment of the company expanded even more, while the quality of products remained consistently high. The commercial bass guitars designed by Ernie Ball Music Man immediately became famous among bass players around the world.