Ann Taylor, which is known as one of the most famous clothing brands, started its journey in 1954 when Richard Liebeskind opened his first store. Richard named it as "Ann Taylor" to refer to the popular style of clothing in his father's shop. This dress represented his vision of the modern and elegant American woman. With this vision, Ann Taylor has developed from a regional brand to an iconic brand with 242 stores and 122 stores in North America. Ann Taylor Stores in Australia is also available through which you can purchase any of the Ann Taylor clothes in Australia.
Ann Taylor operates under the aegis of Ann Inc. with another company known as Loft based in New York. They enter into close partnerships with their suppliers to ensure that products are manufactured ethically. Ann Taylor in Australia is readily available you can shop any brand clothing from their store of from various online stores.
Ann Taylor invests in new agendas and innovations to diminish its impact on the environment. The company strives to integrate its high standards of social and environmental performance at every stage of the process, from responsible sourcing of raw materials to the sale of apparel in retail stores.
Upon hearing the name of the brand, many people might wonder if there was ever a real Ann Taylor. In other words, is Ann Taylor, a real person? Then the answer is no because as we have mentioned earlier, the brand name was based on a best-selling dress design. This style, created by Richard's father, embodied the well-dressed woman. As the brand grew, Ann Loft became the representative of dressed, confident and modern workers.
There are 959 Ann Taylor stores in 46 states, the District of Columbia and Puerto Rico, with the New York City-based company. The brand is expanding and plans to launch more stores in other countries as Ann Taylor in Australia has many stores which offers you the best clothing and from where you can easily buy Ann Taylor clothes.
Most of the Taylor products are promoted through catalogues, Television commercial ads, and magazines. Ann Taylor has created an eight-page magazine, available for free in stores, that provides tips on how to keep clothes clean. Taylor's first goal is to appeal to women's values and desires, in other words, to connect with women, understand them, and give women what they want.
Ann Taylor's website says of the modern worker: "Our goal is always to free her self-confidence, her femininity and her sense of success by making her shine." Ann Taylor has focused from the beginning of a clothing line.
More business- or work-oriented, but more casual clothing has been incorporated over the years. Regardless of the type of clothing chosen, Ann Taylor seeks to give women the sense of care by offering them clothing options that provide them with self-confidence, giving them an appeal and giving them an air of authority.
Besides, the brand wants to allow women to express their unique personal style. Ann Taylor's clothing is the main asset of elegance and superiority, but there are fun and unique pieces to give it a special touch.