Acne Studios Australia is the luxury fashion brand started from a house-based organization with the abbreviation “Associated Computer Nerd Enterprises” that later on changed to “Ambition to Create Novel Expressions”. Now on the rise, Acne started in 1996 as a pure brand of jeans. Since then, the brand expanded into ready-to-wear for men, women and even children.
The Acne style is modernity, clean lines, easy-to-wear fashion, luxury accessible to all fashionistas and all avant-garde enthusiasts. The Swedish brand has successfully imposed its minimalist, chic, relaxed and arty style through surprising creations.
Origin of Acne Studios
The brand was a collective whose main ambition was to create a new expression by allowing contemporary artists to express themselves through different channels (music, illustrations, and short films). Then fashion, which is also an art, entered the collectives guiding line and gradually became the primary means of expression for the brand.
Did you think it was just a clothing brand? No, it’s a real creative brand with innovative design. Moreover, the brand has the right to films with Acne Films, videos with Acne Digital, ads with Acne Creative or even toys for children with Acne Jr.
Its main line is summed up by the fact that it offers easy to wear clothing by creating cuts that are sometimes unstructured but always simple with materials that are pleasant to wear. ACNE STUDIOS Australia likes to play with volumes and colours by revisiting the most useful and classic pieces of our dressing room and all while being inspired by the authenticity of Swedish design and the country's cultural history.
For many years, the brand has established itself during the various Fashion Week by presenting collections just as carefully worked out as each other. By creating ACNE STUDIOS, the goal is to encourage the world to express itself through art and in particular fashion.
Acne Studios History
It was in 1996 that the ACNE Studios brand was born. In the beginning, Jonny Johansson and his creative collective had no defined line, only the desire to make fashion and to offer something modern. And what could be more stylish than jeans? The team creates a hundred denim jeans with red topstitching and distributes them to friends and relatives as well as a small number of local customers.
Two years later, the house will offer a complete collection of ready-to-wear. Acronym corresponding to the expression Ambition to Create Novel Expressions, ACNE Studios aims to redefine and exceed the limits of fashion.
The mix of materials, colours or volumes and endowed with particular attention brought to the detail, its multidisciplinary approach characterizes the Swedish house. Indeed, photography, painting, as well as the history of fashion or architecture, have been great inspirations that have changed ACNE Studios over the years.
Fond of art, it was as a musician that Jonny Johansson began his career. A young man accustomed to creating his clothes, he leaves his hometown of Umea for Stockholm where he works in a clothing store. His windows catch the eye of Diesel's sales director one day, who invites him to come and draw for the brand's decoration branch in Italy. After a few years, the designer realizes his passion for fashion and returns to Stockholm to forge a new career. Helped by two friends, he then founded ACNE Studios.
Key Dates of Acne Studios
- 1970 - Birth of the founder, Jonny Johansson.
- 1996 - Creation of the brand in Stockholm, Sweden.
- 2015 - Parade at the Center Pompidou, in Paris.
- 2016 - Launch of a line of bags.
- 2017 - Reissue of the jeans range through Acne Studios Bla Konst.
Clean and Comfortable Style
Without giving it a particular style, Johansson offers clothes at the border between an excellent basic and the latest trends. The Acne label works on materials and cuts for a comfortable and discreet result. In 1998, it was a complete men's collection that designed before succumbing to women's fashion a few years later, then children's fashion. It was not until 2008 that the first store outside Sweden opened in Paris in a converted garage. It was this same year that collaboration with Lanvin undertaken around denim.
A worked Cut & Refined Material
The men's line consists of a wide range of jeans but also a whole collection of timeless clothes to dress from head to toe. Bags, small leather goods and other accessories complete the male offer. The brand's bold style comes down to its sleek cuts and the use of unique materials and colours. The multidisciplinary approach of the studio is found in each piece of the Acne collection with an association of design forms and attention to sharp detail to give meaning to the look of the man.
At the end of 2016, the brand joined forces with artist Jack Pierson to create a limited edition of small leather goods.
In September 2018, ACNE STUDIOS joined forces with FJALLRAVEN to launch a winter collection made up of 11 unisex models. The aim was to convey the appealing functionality of FJALLRAVEN and the artistic approach of ACNE STUDIOS.
Buy Acne Studios Products Online?
What you will enjoy in life (apart from fashion, travel, and many other things) is art, and especially modern art, and simplicity of this brand. So obviously it is not very difficult to fall in love with this brand which is, first of all, a collective which leaves artists the right to express themselves freely.
But what is even more remarkable is the fact of successfully reworking pieces that are part of the tradition by giving them a whole new beauty without necessarily making tons of them. Discover and fall in love with the Clothing accessories and range of Acne Studios Australia and Buy Acne Studios Products Online at remarkably low price only at our outlet.